Account-Based Marketing

Our ABM campaigns are perfect for clients looking to expand in a niche market or hone down into a select few accounts.

Unrivalled Insights

Perfect for a smaller target audience or a new launch, here we take a deeply tailored approach to every company, prospect & message. Our aim is to get the most information possible from the buyer grid. Ultimately you aren’t going to be a good fit for all your key accounts, here Bonafide can help you get in front of the right buyers and disregard the prospects that have qualified out. The information gathered here will not only generate meetings but should guide your approach for years to come with actionable intelligence gathered across your target audience.

%

of marketers that measure ROI say that ABM outperforms every other marketing investment

Making it personal

Our expert team take their time to learn each prospects particular needs and challenges and take a tailored approach, profiling each company and sourcing the right contacts. By doing this, when they do reach out to the organisation, they will be adept at positioning your solution, meaning maximum ROI for you.

A little more than Sales Appointments

Our expert team is trained to get the most out of every contact point, driving towards getting you in front of decision-makers that matter most. Profiling companies and qualifying out unsuitable prospects, these types of campaigns result in a holistic view of your target market, allowing you to leverage the information further down the line.

Satisfied Customers

Frequently Asked Questions

Our ABM service offers a comprehensive solution where you can come away with not only a full pipeline but a much more in-depth knowledge of the industry and your prospect universe.

What is the skill level of the caller?

All of our callers will have a minimum of 12 months of high-level B2B sales experience and have been through our own Sales Academy. This is a 3-month process that teaches them everything they need to excel. That being said if you are looking for a caller with familiarity with any given area, sector, or field then just let us know.

What is your knowledge on the message?

At the start of the campaign you will come into our offices to meet the team, as part of this we will run a briefing session with everyone involved. Here you can impart as much knowledge onto the callers as you can, any collateral at this stage would be great. The team are already knowledgeable in a variety of tech & professional services areas but getting them to understand what makes you tick gives the campaign even more momentum.

How do you report on the campaign?

We report through weekly review calls with the whole team including your dedicated account manager. As well as this we have daily interactions with your team through our caller. At the end of the campaign, we also provide a report breaking up the data set and clearly showing all the information gathered throughout the project.

How do you prospect?

We start by building out the data set, taking our time to identify decision-makers and possible influencers at the company. Following this we go on to profile each company individually, uncovering any pain points along the way. Finally, if they qualify then we will close them for a follow-up sales appointment.

How long does it take to set up?

In the beginning, we aim to build the strongest foundation possible. This would mean a preparation schedule of around 4 weeks. In this time we will be building out the data set, with your help; briefing the caller, setting up assistive IT, etc.

What is the real value I would take from this project?

As well as leaving this project with a number of new business appointments and a variety of pipeline to follow up with you will also have a far more in-depth understanding of your target market, their pains and challenges and who to contact at each organisation.

Get In Contact

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